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Fiat 595 Abarth 50th Anniversary
September 1963. Turin Motor Show. Abarth presented the 595.
September 2013. Frankfurt Motor Show. Abarth presents the 595 '50th Anniversary', the most powerful Abarth 595 ever.
A history of records that is revived today in an exclusive limited edition of 299 units
In the 1960s the 595 proved an immediate success thanks to its extraordinary performance, unusual for such a small car, and became the brand's 'icon'. A history of records broken, victories and passionate people who have bolstered the legend of a car that represents the essence of the brand, expressed in four values: 'size' (it is the smallest supercar), 'shape' (Abarth is the 595 and the 595 is Abarth: all the Abarths in the collective imagination are white with a red band, like the 595), 'speed' (it is a racing car boasting record-breaking performance) and 'spirit' (it is not vintage, but rather contemporary history).
The presentation of the Special Edition also becomes an opportunity to celebrate the brand. The 595 '50th Anniversary' is the car that opens up a new era for the Abarth brand. After 1949, the year it was founded, and 2007, the year it was revived, the two-year period of 2013-2014 presents itself as a decisive step for the Abarth brand that precisely with this car once again demonstrates its outstanding ability to look to the future without betraying its past. So new horizons are opening up for the Abarth brand that from the very beginning showed itself to its public as a brand able to renew itself constantly, accepting and overcoming challenges often considered impossible.
2014 Fiat 595 Abarth 50th Anniversary
The commemorative car will be produced in only 299 exclusive units. The livery, a modern reinterpretation of the original; the colour; the historical Abarth logos; and the original "Fiat Abarth 595" graphics, all handmade by the best customisation artists at Officine Abarth in Turin, give the car individuality and character to turn it into a "contemporary icon".
Exclusivity that starts from performance, guaranteed by the experience of the technicians involved.
The 180 HP 1.4 T-Jet engine - combined with the "Abarth Competizione" gearbox - make the Abarth 595 '50th Anniversary' the most powerful 595 ever produced.
Performance is also guaranteed by performance tyres mounted on 17'' alloy wheels with 695 Magnesio Grey design embellished by an aggressive red liner. The setup and braking system have also been further strengthened: Brembo 305 mm floating brake discs that can be dismantled with fixed four-piston caliper and special shock absorbers that guarantee performance in total safety. And of course there is a "Record Monza" variable back-pressure "dual mode" exhaust, designed to improve engine performance and deliver an inspiring sound over 3,000 rpm. Performance is a state of mind.
Specific exteriors: a tribute to the historical 595
The style of the exteriors uses the historical features of the 595 without betraying its original spirit.
The historical logos on the car are a tribute to the original and are made with the exclusivity and attention to detail typical of Officine Abarth. The matt three-layer white paintwork, a contemporary reinterpretation of the 1963 model, and the graphics are ensured by the traditional handcrafting machining and finishing processes.
The new Abarth adopts Xenon headlights with dipped and driving light functions for improved light emission and excellent performance in all weather conditions. These devices deliver three times the light intensity and duration of standard halogen lamp headlights. The sun roof completes the tribute to the original car.
Attention to detail and sportiness for its interiors
The interiors are just as personalised and demonstrate the attention to detail and the sporting style of the exclusive 595 50th Anniversary. The red leather sports seats with white inserts and red stitching, combined with the dashboard, are a modern re-interpretation of those of the original car.
The historical logo adorns both the black leather steering wheel with red inserts and finder and the kick plate, giving the car a timeless modernity.
Specific communication plan for digital, TV and social channels
Celebration of the 595's anniversary is supported by a series of commercial activities across the Abarth range and by an extremely digital communication plan which revolves around the new commercial: the essence of the Abarth brand concentrated in 5.95 seconds through an evocative and epic slow motion.
As usual, in the centre of everything is the car - the absolute star of the video - and its performance. That is because according to Abarth, "Performance is a state of mind".
The communication also goes through the channels more customary for the brand with the organisation of the first digital "rally" (where at least virtual 595 Abarth cars will be involved) and the most numerous anniversary ever, also celebrated with a fun App for iPhone, iPad, Android and Facebook through which Abarth fans can "play" their favourite tunes substituting the musical notes with the powerful sounds of the engines of the Abarth cars. True fans will be unable to say no to playing "Happy Birthday" to celebrate the 50th anniversary of the 595. There will also be events celebrating the important anniversary.
Dedicated extension merchandising and accessories line
In accordance with the tradition of Abarth Special Editions, the already extensive equipment of the Abarth 595 '50th Anniversary' is enlarged with an extension merchandising and accessories line designed to enhance the experience of the brand both on board and outside the car, as dictated by the DNA of the Abarth brand. It is not just about cars, but is a real philosophy of life. Together with other important partners in their reference sectors, Abarth has developed specific products, presently in the manufacturing stage, such as the watch with the exclusive BRM brand, sunglasses made in collaboration with Italian Independent, a symbol of Italian style and cutting-edge technology, leather briefcases that are the result of the craftsmanship of the Tramontano workshop of Naples, the BBR models and a bicycle that will be made with a partner of excellence.
All products are manufactured in limited editions to reinforce the concept of exclusivity and craftsmanship at the core of this project.
Материалы: http://www.netcarshow.com/fiat/2014-595_abarth_50th_anniversary/
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by admin · Published July 12, 2017 · Updated April 11, 2017
Fiat 595 Abarth 50th Anniversary
September 1963. Turin Drive Display. Abarth presented the 595.
September 2013. Frankfurt Drive Read. Abarth presents the 595 ‘Fiftieth Anniversary’, the nearly herculean Abarth 595 always.
A history of records that is revived today in an exclusive limited edition of 299 units
In the Sixties the 595 proven an prompt succeeder thanks to its over-the-top execution, strange for such a pocket-sized car, and became the make’s ‘ikon’. A chronicle of records unkept, victories and passionate mass who deliver bolstered the caption of a car that represents the gist of the mark, explicit in 4 values: ‘sizing’ (it is the smallest supercar), ‘form’ (Abarth is the 595 and the 595 is Abarth: all the Abarths in the corporate vision are tweed with a red banding, alike the 595), ‘velocity’ (it is a racer boast record-breaking functioning) and ‘feel’ (it is not vintage, but kinda contemporaneous story).
The presentment of the Exceptional Variant too becomes an chance to lionise the stigma. The 595 ‘Fiftieth Anniversary’ is the car that opens up a new era for the Abarth sword. Abaft 1949, the twelvemonth it was founded, and 2007, the class it was reanimated, the biennial point of 2013-2014 presents itself as a critical stair for the Abarth make that just with this car again demonstrates its undischarged power to anticipate the next without betraying its yesteryear. So new horizons are orifice up for the Abarth stain that from the identical rootage showed itself to its populace as a steel capable to regenerate itself invariably, accepting and overcoming challenges much considered unsufferable.
2014 Fiat 595 Abarth 50th Anniversary
The commemorating car volition be produced in but 299 scoop units. The delivery, a innovative reinterpretation of the master; the gloss; the historic Abarth logos; and the pilot “Order Abarth 595” artwork, all hand-crafted by the topper customisation artists at Officine Abarth in Turin, dedicate the car individuation and part to routine it into a “coeval ikon”.
Exclusivity that starts from operation, guaranteed by the have of the technicians byzantine.
The 180 HP 1.4 T-Jet locomotive – combined with the “Abarth Competizione” gearbox – micturate the Abarth 595 ‘Fiftieth Anniversary’ the nigh hefty 595 always produced.
Execution is likewise guaranteed by functioning tyres mounted on 17” debase wheels with 695 Magnesio Gray-headed invention embellished by an belligerent red lining. The apparatus and braking scheme bear likewise been promote reinforced: Brembo 305 mm natation bracken discs that can be demolished with frozen four-piston calliper and especial jounce absorbers that guaranty functioning in tally guard. And naturally thither is a “Disc Monza” varying back-pressure “treble modality” beat, intentional to ameliorate locomotive execution and have an inspiring audio concluded 3,000 rpm. Operation is a land of intellect.
Specific exteriors: a tribute to the historical 595
The stylus of the exteriors uses the diachronic features of the 595 without betraying its archetype intent.
The diachronic logos on the car are a testimonial to the pilot and are made with the exclusivity and aid to particular distinctive of Officine Abarth. The mat three-layer gabardine paintwork, a present-day reinterpretation of the 1963 modelling, and the artwork are ensured by the traditional handcrafting machining and finish processes.
The new Abarth adopts Xe headlights with swaybacked and drive igniter functions for improved twinkle emanation and splendid operation altogether conditions weather. These devices render threefold the candlepower and length of stock halogen lamp headlights. The sun ceiling completes the testimonial to the archetype car.
Attention to detail and sportiness for its interiors
The interiors are barely as individualized and shew the care to particular and the dissipated fashion of the scoop 595 Fiftieth Anniversary. The red leather sports seating with whiten inserts and red sewing, combined with the fascia, are a innovative re-interpretation of those of the pilot car.
The diachronic logotype adorns both the nigrify leather wheel with red inserts and viewfinder and the bitch shell, bighearted the car a dateless modernness.
Specific communication plan for digital, TV and social channels
Jubilation of the 595’s anniversary is supported by a serial of commercial-grade activities crosswise the Abarth ambit and by an passing digital communicating contrive which revolves roughly the new commercial-grade: the heart of the Abarth stigma saturated in 5.95 seconds done an reminiscent and larger-than-life dense move.
As common, in the inwardness of everything is the car – the right-down maven of the telecasting – and its operation. That is because according to Abarth, “Operation is a country of head”.
The communicating too goes done the channels more accustomed for the sword with the constitution of the commencement digital “rebound” (where leastwise practical 595 Abarth cars bequeath be tangled) and the nearly legion anniversary always, likewise notable with a fun App for iPhone, iPad, Humanoid and Facebook done which Abarth fans can “turn” their favorite tunes subbing the melodic notes with the herculean sounds of the engines of the Abarth cars. Unfeigned fans testament be ineffective to say no to performing “Well-chosen Birthday” to lionize the Fiftieth anniversary of the 595. Thither testament likewise be events celebrating the significant anniversary.
Dedicated extension merchandising and accessories line
In conformity with the custom of Abarth Particular Editions, the already across-the-board equipment of the Abarth 595 ‘Fiftieth Anniversary’ is hypertrophied with an denotation marketing and accessories cable intentional to heighten the get of the blade both aboard and away the car, as set by the DNA of the Abarth blade. It is not about cars, but is a existent doctrine of animation. Conjointly former significant partners in their denotation sectors, Abarth has highly-developed particular products, shortly in the manufacture point, such as the vigil with the scoop BRM steel, shades made in quislingism with Italian Main, a symbolisation of Italian dash and with-it engineering, leather briefcases that are the termination of the craft of the Tramontano shop of Naples, the BBR models and a bike that leave be made with a cooperator of excellency.
All products are manufactured in express editions to reward the conception of exclusivity and craft at the gist of this task.
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Материалы: http://carshownet.com/2014-fiat-595-abarth-50th-anniversary/
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Power 180 hp
A history of records that is revived today in an exclusive limited edition of 299 units
In the 1960s the 595 proved an immediate success thanks to its extraordinary performance, unusual for such a small car, and became the brand's 'icon'. A history of records broken, victories and passionate people who have bolstered the legend of a car that represents the essence of the brand, expressed in four values: 'size' (it is the smallest supercar), 'shape' (Abarth is the 595 and the 595 is Abarth: all the Abarths in the collective imagination are white with a red band, like the 595), 'speed' (it is a racing car boasting record-breaking performance) and 'spirit' (it is not vintage, but rather contemporary history).
The presentation of the Special Edition also becomes an opportunity to celebrate the brand. The 595 '50th Anniversary' is the car that opens up a new era for the Abarth brand. After 1949, the year it was founded, and 2007, the year it was revived, the two-year period of 2013-2014 presents itself as a decisive step for the Abarth brand that precisely with this car once again demonstrates its outstanding ability to look to the future without betraying its past. So new horizons are opening up for the Abarth brand that from the very beginning showed itself to its public as a brand able to renew itself constantly, accepting and overcoming challenges often considered impossible.
The commemorative car will be produced in only 299 exclusive units. The livery, a modern reinterpretation of the original; the colour; the historical Abarth logos; and the original "Fiat Abarth 595" graphics, all handmade by the best customisation artists at Officine Abarth in Turin, give the car individuality and character to turn it into a "contemporary icon".
Exhilarating performance
Exclusivity that starts from performance, guaranteed by the experience of the technicians involved.
The 180 HP 1.4 T-Jet engine - combined with the "Abarth Competizione" gearbox - make the Abarth 595 '50th Anniversary' the most powerful 595 ever produced.
Performance is also guaranteed by performance tyres mounted on 17'' alloy wheels with 695 Magnesio Grey design embellished by an aggressive red liner. The setup and braking system have also been further strengthened: Brembo 305 mm floating brake discs that can be dismantled with fixed four-piston caliper and special shock absorbers that guarantee performance in total safety. And of course there is a "Record Monza" variable back-pressure "dual mode" exhaust, designed to improve engine performance and deliver an inspiring sound over 3,000 rpm. Performance is a state of mind.
Specific exteriors: a tribute to the historical 595
The style of the exteriors uses the historical features of the 595 without betraying its original spirit.
The historical logos on the car are a tribute to the original and are made with the exclusivity and attention to detail typical of Officine Abarth. The matt three-layer white paintwork, a contemporary reinterpretation of the 1963 model, and the graphics are ensured by the traditional handcrafting machining and finishing processes.
The new Abarth adopts Xenon headlights with dipped and driving light functions for improved light emission and excellent performance in all weather conditions. These devices deliver three times the light intensity and duration of standard halogen lamp headlights. The sun roof completes the tribute to the original car.
Attention to detail and sportiness for its interiors
The interiors are just as personalised and demonstrate the attention to detail and the sporting style of the exclusive 595 50th Anniversary. The red leather sports seats with white inserts and red stitching, combined with the dashboard, are a modern re-interpretation of those of the original car.
The historical logo adorns both the black leather steering wheel with red inserts and finder and the kick plate, giving the car a timeless modernity.
Fiat 595 Abarth 50th Anniversary
Specific communication plan for digital, TV and social channels
Celebration of the 595's anniversary is supported by a series of commercial activities across the Abarth range and by an extremely digital communication plan which revolves around the new commercial: the essence of the Abarth brand concentrated in 5.95 seconds through an evocative and epic slow motion.
As usual, in the centre of everything is the car - the absolute star of the video - and its performance. That is because according to Abarth, "Performance is a state of mind".
The communication also goes through the channels more customary for the brand with the organisation of the first digital "rally" (where at least virtual 595 Abarth cars will be involved) and the most numerous anniversary ever, also celebrated with a fun App for iPhone, iPad, Android and Facebook through which Abarth fans can "play" their favourite tunes substituting the musical notes with the powerful sounds of the engines of the Abarth cars. True fans will be unable to say no to playing "Happy Birthday" to celebrate the 50th anniversary of the 595. There will also be events celebrating the important anniversary.
Dedicated extension merchandising and accessories line
In accordance with the tradition of Abarth Special Editions, the already extensive equipment of the Abarth 595 '50th Anniversary' is enlarged with an extension merchandising and accessories line designed to enhance the experience of the brand both on board and outside the car, as dictated by the DNA of the Abarth brand. It is not just about cars, but is a real philosophy of life. Together with other important partners in their reference sectors, Abarth has developed specific products, presently in the manufacturing stage, such as the watch with the exclusive BRM brand, sunglasses made in collaboration with Italian Independent, a symbol of Italian style and cutting-edge technology, leather briefcases that are the result of the craftsmanship of the Tramontano workshop of Naples, the BBR models and a bicycle that will be made with a partner of excellence.
All products are manufactured in limited editions to reinforce the concept of exclusivity and craftsmanship at the core of this project.
Материалы: http://www.caricos.com/cars/f/fiat/2014_fiat_595_abarth_50th_anniversary/
